Bournemouth Agency blogs

In all honesty ‘Clear Vision’ began as a bit of a joke. We really couldn’t think of a name for our brand and searched around in the ether for a silly but sexy corporate name for said hypothetical ad agency.

Things have come a long way in the 24 hour since then however. We are now a serious and fully fledged ad agency set to destroy the world with our almighty media awesomeness. I (Jim) as Stratergist desperately wanted Topshop as our brand and was so happy when we managed to bag it. Even better still things have been going our way all day.

Once we had heard the brief I immediately began to form a pitch that I wanted to put on. But I order to achieve this we would need 100k budget, the event/stunt MO and the female audience criteria. Fate was on our side and I began pitching my idea immediately. A minute later we had all agreed and began working.

The plan is this: we throw an even that happens simulatenously in both NY and London. Topshop Mailing listers and anyone they care invite are told to come along to the stage show in the city centre and strutt their stuff on stage live in front on of Topshop big wigs such as Kate Moss. Meanwhile Topshop gets the opportunity to promote new collections and future events.

The clincher however is our competition: Topshop mailing listers are asked to submit portfolios of fashion work and 5 winners stateside and 5 from the UK (10 in total) have the opportunity to dress a professional model each on stage at the event live with the latest clothes. They have a short amount of time to do so and can see their competition across the pond on large screens. At the end of the alloted time period Kate Moss and other big players in the fashion world judge who has done the better job at dressing their models in sexy and interesting new ways. The winners get to keep the clothing.

The competition is a focal point but it’s not about winning, the whole event is essentially one big brand orgy. An event for client an audience to celebrate their mutual love an loyalty to the brand and each other.

Now go away, we’re busy organizing it.

Here is our draft story:

We are ‘Clear Vision’, a core team of dedicated media professionals based in London Soho. The company was founded by the team in 2002 with one express goal in mind: event based advertising designed to maximize brand power. The way this manifests itself today is through carefully planned events that bring together stage events, stunts and other ambient advertising strategies with interactive web based elements. The idea behind this thinking is that brands can throw a one off spectacle that exists both on the ground with its target audience and online, in order to celebrate the brand and inject renewed brand loyalty. From the audiences perspective it is an opportunity to interact with their favorite brand in a meaningful way, in order to feel ownership over that brand but also to be rewarded for their ongoing loyalty. From the client’s perspective they also have the chance to promote future products and events. We as a company achieve all this through slowly building a hype train using existing tools such as mailing lists and social networking sites. We offer incentives for the client’s audience to get involved and use this enthusiasm so that they promote the event themselves. Previous clients include Lynx, Timex and Pepsi.