Bournemouth Agency blogs

Well, after countless hours of market research, creative thinking and good old fashioned hard work, the big day has come. Today, Big Seed are pitching their marketing strategy to Burton Foods. We’ve got a solid campaign which we’re very happy with.

To target the under 15s we’ve put together a cohesive strategy that makes use of technology and guerrilla marketing tactics. The tactics are held together by an overarching narrative. We’ve decided to launch the new White Wagon Wheel by creating a story to back up the campaign. The story is that a renegade band of White Wagon Wheels have escaped from Burton Foods’ factory, and are hiding out as outlaws up and down the country. We need the target audience’s help to track them down. There’ll be publicity stunts based around the nation, which include a team of special Wagon Wheel Cowboys (actors hired to patrol the streets, communicate with the target audience and essentially ‘hunt the Wagon Wheels’). Children and young teenagers can approach these cowboys at any time and report sightings of rogue Wagon Wheels. As a reward, they’ll be given a voucher which entitles them to a free Wagon Wheel. To claim their reward, they must log on to the specially designed website. There, they will find an interactive map with reported sightings, and will be encouraged to upload their own footage and photos of the Wagon Wheels and Cowboys.  Each time they upload footage, they’ll be automatically entered into a prize draw with the opportunity to win a year’s supply of Wagon Wheels.

These tactics are backed up by television ads and viral marketing tactics (such as teaser ads released on platforms such as YouTube), as well as paper advertising (such as posters).
Our main aim is to get our target market excited about the product again, and we feel we can do that by presenting them with a chance to really get involved in the campaign, rather than just having it spoon fed to them. Fingers crossed Burton Foods shares our enthusiasm!

If you want to follow our campaign, head on over to Twitter. Our name is NewWagonWheel.

Also, you can see the photos of the new White Wagon Wheels over on flickr, and watch out for the photos sent in from people who have caught them!  The name is Wagon_Wheel.

Oh my cod! The last few days at Spiral Media have haven’t half kicked up a storm!

Not only have we managed to get Kelly Holmes onboard with our campaign, but “youtube” has gone mad over the idea.

They simply loved the campaign and the ‘360’ level of coverage it could bring. Online video diaries, advertisements, on the day streaming, promotion of the event – they just couldn’t say no to us. So, with a budget of 20K, we set out to not only promote our provider, youtube, as best we could, but to get as much money to this great cause and its amazing supporters, the racers, as we could.

We concluded that, yes our value should be in promoting the cause, but in reality, we need to promote the individuals fighting for the cause. Those who are running the 5ks and raising money. Their stories. Their training. Their struggle.

Here at Spiral, we don’t want to just sponsor and gain a small buzz in sales, we want to make a difference to the world and use our provider, youtube, wholeheartedly, and change the world. We know that with a formidable force of racing women with the power of youtube and its community of worldwide users behind them we can make a difference to the world!

So, let’s put on our thinking caps and really make a difference here. Not only promote youtube but promote the people that make it exist. Promote the world that encompasses youtube and use its power to make something positive happen.

We dream that advertisement should coincide with care.

Here at Spiral, we’re guna’ make that dream come true.

So… This is the stuff that went and got did. Or as a more grammatical fellow might put it “Greetings blog writing chums, here is an in depth diary of day one. Tally ho! Enjoy! … I miss my wife”

The challenge was set. Oh indeed it was. Guava ,who are a highly successful ad company and by no means some odd made up pile of s**t, were given the duty of selling the Segway.

Never heard of a Segway? Not many have… Cue… RESEARCH! Oh yes! RESEARCH! Professional hey!

The research was at first hard until one rather quick witted member of the group suggested typing Segway into Google and all of a sudden it got quite a bit easier. What became immediately clear was that the Segway was so much more than the rather odd transportation thingy we all thought it was.

You could get set types! With different functions! An off roader for those crazy beer fueled adventures! One that had a little shopping basket for all those shopping adventures! And one that served as a wee little  caddy for all your golfing adventures!

And that of course is when everyone’s brains clicked together like a 3 dimensional puzzle of sheer and eclectic joy. That was in! A target audience crashed around us like a wave that has gone and got itself self! Those silly eccentric, rich gentlemen who would want one for their golfing times, or even for just buzzing about the house because quite simply they can.

And soon everyone went and got given jobs (that’s nice isn’t it? Team work is so very sexy).

Logos designed

Iphone apps made

A little video shot

I hope you are as excitied as I am!

Guava = the future?

I think so….

x

1447. Arnold Guava decided to fun and create his own independent advertising agency. He named it Guava after his favorite fruit. The connection to his surname was a massive coincidence he wouldn’t notice until 3 decades later.

His sole intention was to provide advertising opportunities for the segway, but given how it had yet to be invented he waisted his time advertising other products. In 1981 Guava faced their first fall from grace. At the peak of their commercial success their highly controversial “Free the Paedos” campaign saw Guava face potential close.

Yet since then the ingenious mind at this awesome agency have bonded together to produce some of the greatest ads of the last 6 days.

Among them, to aid the anti-child abuse charity “Nobody Knows” a 500 man flash mob hid their noses for 36 seconds in Trafalgar square as well as their infamous viral ad promoting the use of the internet. Over 20 million people used the internet that day. It was a huge success.

Thank you dearly my darling… that is Guava… finally getting the oppertunity to promote the Segway like their founder always wanted.

They got 50,00. They got support sponsor. And one of them got a cold but that’s completely unrelated to the list of criteria that was handed out.

That is GUAVA!

Now go away… this owl isn’t going to wax itself.

x

Big Seed is moving on to the next thrilling project. We’ve been commissioned by Burton’s Foods to start a new ad campaign which involves rejuvenating their famous Wagon Wheels.
The company wants to make the product exciting for a younger audience, and to push it firmly back into the public eye. This is where Big Seed comes in – we’ve been commissioned to put together an innovative new advertising campaign which gets the target audience (under 15s) really excited about Wagon Wheels again. We all remember them from our childhood, but they’ve fallen off the radar a little recently.

With Big Seed’s skill, though, we’re going to get kids loving them again. Because we’re dedicated to providing cutting-edge services, we’re tackling this with a series of guerrilla, stunt-based and viral campaigns, as well as using technology to our advantage. We want to scatter Wagon Wheels across the media board.

The campaign is focussed around the launch of the white-chocolate Wagon Wheel – a new product for a new generation. Big Seed have developed a cohesive and young person-friendly campaign which really gets the consumers involved. This looks like it’s going to be pretty exciting!

Big Seed is an up-and-coming ad agency that specialises in rejuvenating old brands and bringing forgotten products back into the public consciousness. We pride ourselves on supporting our clients throughout the marketing campaign, and aim to establish marketing tools which will continue to generate interest over a long period of time. We combine immediate and innovative advertising strategies with long-lasting plans, to ensure a sustained campaign for our clients.

The Big Seed team is a group of dedicated marketing professionals with a clear vision for fresh and exciting communication campaigns. We provide our clients with value justification, using leading-edge techniques to ensure maximum exposure for minimum cost.

Big Seed will nurture your product to ensure it flourishes. We know you don’t just want a flash in the pan fad, which is why our team will work hard to give you a marketing campaign with longevity.